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After he and his wife experienced the frustration and hassle of running fundraisers as Slim Chicken franchisees, Charley Donaldson co-founded DonationScout to make the process seamless. On this edition of Give An Ovation, he and Zack Oates talk why restaurant fundraisers are important, some best practices, and how DonationScout can help. Here are a few takeaways from their chat:
1. Fundraisers Can Make You Money
You may be wondering, how does a fundraiser for another organization make your restaurant money? There are two ways. Directly, you can expect a 20% – 30% margin off of revenue from the event, which usually leads to around $500 dollars in incremental revenue. Indirectly, fundraisers lead to brand awareness and build brand champions in your community.
2. Be Involved In Your Community
As Charley put it, “Community involvement and being a good community citizen – that’s absolutely something that should be in your playbook if it’s not now, and it’s a lot easier than people think.”
3. Think In Advance
Restaurateurs can be hesitant to fundraise because of the hassle and administrative burden. But with proper planning and help from software solutions like DonationScout, many problems can be mitigated. You can streamline the process by teaching the organizations you work with best practices and rules of the road.
4. It’s An Easy Sell
It’s simple to start doing events because there’s no downside for organizations like high school bands, churches, or little leagues. It’s a win-win!
5. Set A Goal
Ready for a challenge? Try and do an event within a month. The best days are weekdays and DonationScout can help with off-prem fundraisers as well. Why not?
Thanks for reading! Make sure to check out the whole podcast, as well as other interviews with restaurant/business gurus by checking out “Give an Ovation” on podcast.ovationup.com, or your favorite place to listen to podcasts. Thank you Charley!
For more, connect with Charley on LinkedIn or email him at firstname.lastname@example.org.