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Scott Porter is the Founder and CEO of San Diablos Artisan Churros, a gourmet food service that specializes in filling churros with happiness, and a company that has adapted well to the ever changing landscape of COVID-19. He also happens to be Ovation’s first customer, host of the Tacoincidence podcast, and a good friend of Ovation CEO Zack Oates! On this episode of “Give an Ovation”, Scott talked about how COVID-19 has changed his business, and how other business should expect to change as society slowly returns to normal. Here are his 5 top tips:
1. Find Partners Wherever You Can
During these troubling times, it’s critical to have an abundance mindset and realize the value of partners. Scott related the recent success of his “Quarantine Survival Kit”, which is produced in conjunction with two other local business and consists of churros, tostadas, mixed drinks, and a game called “Reverse Charades” (also produced by Scott – what a guy!). It’s been a hit, and proves there is so much potential in brand alliances right now.
2. Explore New Product Options
Before COVID-19, San Diablos Churros was primarily a catering company. But they have shifted to be more accomodating during the pandemic and have implemented products such as take and bake churros, holiday themed kits, virtual catering, and even shipping products nationwide. Get creative!
3. Celebrations Will Go On
People still have traditions and want to celebrate special occasions right now, it just looks different. Scott has a Cinco de Mayo kit, other restaurants have date night kits, how can you take advantage?
4. Communicate – Interactions > Transactions
Regardless of what you do, your customers need to know about it. Connect in meaningful ways on social media, respond to reviews, take advantage of customer loyalty programs (Scott uses this nifty one called Ovation), and try to build relationships. People need human interaction right now, so show how your business is human!
5. COVID-19 Crisis Opportunity
With all the uncertainty floating around, right now’s actually a great time to experiment and try new things! As Scott put it, “constraints and challenges are just this fertile ground for unbelievable innovation and creativity”. You know that idea you’ve had on the back burner for the last few months? Go for it! There’s no reason not to right now, and you never know what might happen!
Thanks for reading! Make sure to check out the whole podcast, as well as other interviews with restaurant/business gurus by checking out “Give an Ovation” on YouTube, podcast.ovationup.com, or your favorite place to listen to podcasts.
Also make sure to check out sandiabloschurros.com, and @sandiabloschurros on all social media sites for more churro goodness!